Connect your brand marketing into the dual impact changing UK communities...

“A modern company needs to do more than simply produce a great product or service. It needs to be – and be seen to be – a positive force in society. It’s not an either/or.” (PR consultancy, Edelman).

The Pluggin Ecosystem is the perfect environment for you to establish and operate brand social impact marketing which is hardwired into the activities building healthier, safer and more resilient communities.

  1. Align societal expectations with your brand: Show consumers the societal fit for your existing brand propositions.
  2. Position societal benefits as co-benefits: Show how you add-to societal benefits through your existing value propositions.
  3. Leverage the halo effect: Tap into hearts and minds by showing evidence of your brand's commitment to building healthier, safer and more resilient communities.