From inside communities...
In 2013, social entrepreneur Jay Baughan developed a unique model and process to connect business marketing with community development in Nigeria; a way of accessing existing brand channel marketing budgets for impact sponsorship and returning emotionally rooted brand engagement within markets.
The Activ8Change (later renamed Pluggin) model was created by Jaysco as a technology-centred solution for international brand marketing; brand-impact storytelling through local NGOs.
Disrupting the status quo!
Jaysco was founded in 2008 as an independent consultancy by social entrepreneur Jay Baughan, and is 100% family owned and managed.
For over 16 years, Jaysco has collaborated with specialists and organisations to disrupt traditional impact funding and support methods within Africa, the Middle East and Europe.
Through a portfolio of Jaysco socio-economic development models (SEDi, SESA and Pluggin) the mission has always been to empower communities to tackle their own issues.
By launching the Pluggin Ecosystem, the aim is to better support UK charities and social enterprises in building healthier, safer and more resilient communities.
Focus & Philanthropy
Jaysco and associates have operated on 3 continents as a solution provider and impact philanthropy investor, within some of the most challenging and in-need environments.
Support has been provided to meet national and local government needs, often working with civil and international aid agencies, to change the status quo.
The family has invested into community-run projects/enterprises with a firm belief that community changemakers are the key to building health, safety and resilience.
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