Impact philanthropy and investing since 2008
In 2008, social entrepreneur Jay Baughan opened Jaysco as a consultancy service specialising in supporting the operations and sustainability of charities, with an impact bond-style business model designed to fund Jaysco through the societal impact achieved by the charities.
Relocated to Nigeria in West Africa in 2012, Jaysco provided consultancy support for NGOs, local government and international aid agencies.
The Activ8Change (later renamed Pluggin) model was created to support the Africa Centre for Human Capital Development (sat under a Public Private Partnership Agreement) between NGOs and communities of Kogi State and the Federal Ministry of Mining and Steel.
Connections where everyone wins...
The Pluggin model was designed for enhancing business marketing and sales activity of international brands, by inserting brands into the community development activities of NGOs and aligning this to government strategic objectives.
The model designed to give marketers brand visibility and engagement they needed within key markets, and use advertising spend as impact sponsorship of high profile activities changing the socioeconomic status quo.
In 2016, with bases in Nigeria and the UAE, Jaysco established another model for capacity building alongside the Pluggin model:
The Social Emotional Development Institute (SEDi): a digital professional development environment connecting schools and NGOs with experts and trainers in emotional intelligence and trauma-informed youth development.
The Pluggin Ecosystem Limited
Coming out of the global Covid 19 pandemic, Jaysco saw that the funding model used by charities and NGOs was flawed; philanthropy, grants and governmental investment into non-profit based communities services drying up.
In the UK, it was clear a different and communities-led approach was needed and this required infrastructure, technology and sustainable funding.
The Pluggin Ecosystem, structured commercially as social enterprise entity to make it self-sufficient, was established in 2021. This utilises all of Jaysco's IP and models and was seed-funded by Jaysco until 2024.
Focus, Philanthropy and Trust
Jaysco is led by Jay Baughan and the Baughan family. Jay has built a reputation for helping communities sustain change for over 17 years, welcomed into the homes and meeting rooms of villagers and officials on 3 continents.
In 2020, during the global Covid 19 pandemic Jay converted Jaysco into a Family Office to focus upon impact philanthropy and investment.
Jaysco provides gifts and investments to underpin activities making a dual impact, Jay utilises the Pluggin and SEDi models to help facilitate the additional resources needed for the sustainability of NGOs and charities.
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