We're a social impact community
Our unique ecosystem approach is transforming how business and communities engage for social impact.
Once upon a time in Africa...
The Pluggin business model was born in West Africa, back in 2014.
Jaysco founder Jay Baughan developed the model to connect business marketing as the sustainable funding for Non-Governmental Organisations (NGOs) within Nigeria - brand impact marketing linking regional sales of international businesses to real social impact.
See who leads the pluggin ecosystem
Founding shareholder Jaysco Holdings used its pluggin model to establish a unique social enterprise, joining forces with 3 additional shareholder executive directors.
Impact Steering Groups:
The ecosystem support umbrella focuses upon FIVE core social impact areas, with expert-led Steering Groups who help shape impact.
Safer Communities
An independent Steering Group consisting of violence reduction, community cohesion and criminal law specialists who provide strategic input and oversight of the impact being achieved.
Sport in Communities
An independent Steering Group consisting of sport-based community cohesion and development specialists who provide strategic input and oversight of the impact being achieved.
Alex Matvienko
Violence Reduction
A former professional, Alex champions SEN & safeguarding.
Healthier Communities
An independent Steering Group consisting of community health and academic specialists who provide strategic input and oversight of the impact being achieved.
Alternative Learning
An independent Steering Group consisting of specialists in community-led education provision for excluded, SEN and at-risk young people who provide strategic input and oversight of the impact being achieved.
Creative Pathways
An independent Steering Group consisting of career pathway specialists through music, filmmaking and digital design who provide strategic input and oversight of the impact being achieved.